Software for marketing can help you save time and increase efficiency. These platforms support email marketing, as well as social media marketing, text marketing, and digital ads.

Marketing software that offers the best templates, design tools and A/B testing. You can create landing pages, reports, analytics, custom landing pages, reporting, and more.

HubSpot marketing hub: The best overall marketing software

Prices: There are three plans available. The cost of each plan increases according to incremental changes in marketing contact numbers.

  • A free version that allows you to add up to 100 contacts.

  • Starting: $50/month up to 1000 marketing contacts (billed monthly).

  • Pro: Starting at $890/month (billed monthly for up to 2000 contacts) and a one-time $3,000.

  • Enterprise Starting at $3,600/month (billed annually) for up to 10,000 contacts and a $6,000.

  • A free version of with limited features.

  • No cost CRM software.

  • 700+ integrations.

  • Chat and email support available 24/7.

  • Starter plan: No trial or demo available.

  • High monthly cost and significant onboarding fee for Enterprise and Professional plans.

Overview: The Starter Plan includes the following notable features:

  • Drag-and-drop editor for email marketing tools.

  • Landing page creator.

  • Exit intent forms. Pop-up forms. Online form builder.

  • Ad management, retargeting and ad management.

  • Blog tools and social media.

  • Search engine optimization tools.

  • Marketing automation editor.

  • Dashboards, analytics and reports.

  • More than 700 app integrations.

Premium plans include advanced features like omni-channel marketing automation and adaptive testing. A free CRM software with features like deal, email, prospect tracking, and a reporting dashboard is also available. All paid plans include chat and email support. Phone support is available for Enterprise and Professional plans. Additional resources include a knowledgebase, training academy and user community.

Mailchimp: The best email marketing software

Prices: There are three plans available. The cost of each plan increases depending on the number of contacts.

  • Unlimited contact list for as low as 500

  • Essentials Starting at $13/month for 500 contacts (billed monthly).

  • Standard Prices start at $20/month (billed monthly) for 500 contacts.

  • Premium Starting at $350/month (billed monthly) for up to 500 contacts

  • No cost plan.

  • Cancel or switch plans at any time.

  • Assistance with onboarding with a specialist.

  • Chat and email support available 24/7.

  • Information about payment required to receive a free trial.

Feature overview: Mailchimp offers a free trial for either the Standard or Essentials plans. You can test-drive the software with a one-month free trial. All paid plans include:

  • Email templates.


  • The Creative assistant tools are available to help you create on-brand designs.

  • You can remove Mailchimp branding.

  • A/B testing.

  • Create, manage, and promote social media posts

  • Customer journey automation.

  • Basic reporting, analytics and statistics.

  • More than 300 integrations.

The higher-tiered plans include pre-built journeys and content optimization tools. Mailchimp Premium subscribers can get phone support and email support 24/7. Users can also access a help center that contains guides, articles and podcasts. All paid plans include an individual meeting with an Onboarding Specialist and ongoing support.

Keap – Best for dedicated support

Pricing: There are three paid plans available. Cost increases will be based on the number of users and contact numbers. You can choose to pay monthly, or get a discount on annual billing.

  • PRO: Starting at $189/month (billed monthly) for up to 1,500 contact

  • Max Starting at $249/month for upto 2,500 contacts (billed monthly).

  • Classic: Price-based.

  • 14-day free trial of Pro or Max plans.

  • Customer success manager.

  • No cost migration services.

  • Live chat support.

  • No free edition.

Overview: All Keap Marketing Software Plans include

  • Email templates.

  • Landing pages, forms and

  • A/B email testing.

  • Client management (CRM) and lead.

  • Automated text messaging tool.

  • Send one-time and recurring invoices

  • Reports with ROI Data.

  • Integrations via Zapier.

Max and Max Classic plans offer custom analytics, lead scoring and lead source tracking. Keap is unique in that it offers a customer support manager for all plans and 15 hours of free migration services. Chat support via the app and phone support are available 24/7. You can also access the help center, user group, and marketing blog. There are also courses and guides.

Constant contact: Best for unlimited user access

Pricing: There are two paid plans available. Cost increases will be based on incremental changes to contact numbers. For annual billing or nonprofits, discounts are available.

  • Core: From $9.99 per month for 500 contacts (billed monthly).

  • PLUS: Starting from $45/month for 500 contacts (billed monthly).

  • Free 60-day trial.

  • Social media marketing management.

  • Five users with Core; unlimited using Plus.

  • 30-day money back guarantee.

  • No free plans.

Overview of Constant Contact’s features: Constant Contact’s Core plan is for five users, while the Plus plan can accommodate unlimited users. The following features are available in both plans:

  • Drag-and-drop editor and Email templates.

  • Landing pages, forms and

  • Subject line A/B Testing.

  • Social scheduling, posting and creation tools.

  • Contact management, segmentation.

  • Reporting, analytics and reporting.

  • Stock images library with both free and paid options.

  • More than 300 integrations.

The Plus plan includes advanced features like dynamic content, lookalike Facebook ads, and automated resends. There is also a personal kickoff call. Chat support and phone support are available weekdays. Live webinars, product tutorials and user community are all available. FAQs can also be found on blogs.

Zoho CRM – Best CRM software

Prices: There are four plans available. You can get a free version or a discounted version if you pay annually.

  • A free version of with limited features.

  • Standard: $20/user/month (billed monthly).

  • Professional: $35/user/month (billed monthly).

  • Enterprise: $50/user/month (billed monthly).

  • Ultimate: $65/user/month (billed monthly).

  • Get a free 15-day trial of all plans.

  • A free plan that offers limited features and allows for three users.

  • No contract.

  • Additional support hours and assistance are available at an additional fee.

Overview: All plans that are paid include the following:

  • Sales automation tools.

  • Multiple pipelines.

  • Email templates.

  • Email insights.

  • Integration of social profiles.

  • Custom reports.

  • Analytics mobile app.

  • More than 500 integrations.

Higher-tier Zoho CRMS plans include Google ads integration, webform analytics and email parsers to collect leads. All paid plans include basic email support, but there are limits to the number and length of sessions. Premium support can be purchased for an additional charge and offers faster responses and more sessions. Additional resources include a knowledge base, user group and articles.

What should you look for in marketing software

The best marketing software for small businesses is one that suits your needs at a price you can afford. Before comparing platforms, identify the features that matter to you. This will help you find providers that match your marketing plan.

Consider the following before you choose a marketing software program for your small business:


Monthly costs for marketing software plans can rise depending on the number of campaigns, contacts, and users. This is something to consider when comparing pricing among providers. You may be eligible for a discount if you pay annually. However, you might not receive a refund if you cancel or downgrade the service. Consider signing up for a trial or free plan before you commit to a software program.


Many marketing platforms offer email features. The best ones will have templates, design tools and image libraries. If you want to add potential customers to your CRM, landing pages and forms that capture visitor information are important. Additional features that can be added to your marketing campaign include digital ads, social media, and text marketing.

Reporting and analytics

Analytics and reports will allow you to track the success of marketing campaigns. You can monitor your email campaigns with basic reporting that tracks performance trends. Email content optimization is dependent on data like click-through, open and conversion rates, bounce, bounce, and unsubscribe rates.

Ongoing support

Some providers offer only limited one-on-1 sessions to assist with the onboarding process and contact migration. Top-tiered plans have more robust support. Many platforms offer ongoing support for free. You can also find help center articles, step-by-step instructions, and video tutorials.