Whether your small business is looking for a marketing strategy that works, or you are a freelancer trying to stay on top of the latest trends, statistics can provide valuable insights.

These numbers will give you an idea of how to market a product/service effectively when your brand is not well-known.

Marketing statistics for small businesses

41% local businesses rely on social media to generate revenue

Although social media is often valued only for its brand awareness capabilities, and 44% of businesses rely on it for that reason, 41% of small businesses rely on it to drive revenue.

74% consumers use social media to help them make purchasing decisions

A little over three quarters of consumers use information from social media (comments and reviews) to help them make purchasing decisions.

96% use social media as part of their marketing strategy

It’s smart that 96% small businesses include social media in their marketing strategies, given how popular social media is.

Facebook’s tools are used by more than 200 million companies worldwide.

Customers who interact with businesses on social media spend up 40% more over the long-term

Bain & Company conducted a study and found that customers who engage with a business via social media spend 20%-40% more with the business over the long-term than customers who don’t. These customers also tend to have a stronger emotional connection to companies with whom they have interacted via social media.

81% shoppers conduct research online before buying

81% of shoppers research products and services online before purchasing online.

This means that most customers gain valuable context via reviews, pricing and general business information online.

60% consumers start their product research using a search engine

According to Sivi data, more than half of consumers will begin their search on a search engine prior to navigating to a website. According to the Sivi data, this means that customers will base their research on the first results they find for a search term.

75% local-intent mobile search results in in-person store visits in less than 24 hours

Acquisio, an online marketing software provider, reports that three quarters of all local-intent mobile search results result in the user visiting a local business within 24hrs.

92% believe that having a site is the best digital marketing strategy

According to G2 software marketplace, website owners agree that a website is the best strategy for digital marketing. To sell your products and services online, you should consider building an ecommerce website.

45% Of brick-and-mortar customers read reviews before making a purchase

Online reviews are just as important for brick-and-mortar businesses as they are for online businesses. A majority of brick-and-mortar customers will review online reviews before making a purchase.

Although you cannot always control the online reviews that your business receives from customers, it is important to respond respectfully and productively. Don’t leave a negative or positive review unanswered.

Omnichannel shoppers who had done prior online research were able to spend 13% more in-store

According to a Harvard Business Review study, customers are more likely to spend more if they feel that the information about your business has been accurate. According to the same study, these customers made 23% more shopping trips to the same retailer than other customers within the six months following their initial omnichannel experience.

47% businesses spent less than $10,000 in digital marketing

According to data from 2018, almost half of all businesses spent less than $10,000 in digital marketing over a single year. According to 2018 data, 25% of businesses spend between $10,001 and $100,000 per year on digital advertising, while 26% spend more than $100,000 each year.

92% were positive

According to KPMG 2017 data, small-business customers are more likely to leave positive reviews. Ask your customers to review your products and services. Although every review won’t be perfect, your chances of getting positive reviews are higher if you place emphasis on customer service.

Email is the most popular marketing tool for small businesses

According to Blue Corona data, email marketing is the most used marketing tool by small businesses at 54%. The next are business websites (51%), and social media (48%).

Email marketing has an average ROI of $36 per $1.

According Litmus data, an email campaign that is well executed can return a return on investment of $36 for every $1 spent.

47% small-business owners do their marketing completely on their own

Blue Corona data shows that nearly half of small-business owners manage their marketing activities entirely independently. Marketing software is available for an annual or monthly fee, and can be used to automate the tasks of small businesses with tight budgets.

More data for small businesses from NerdWallet

This article was originally published on Fundera, a subsidiary to NerdWallet.