Email marketing is a method of promoting a business to a set of contacts using email. Two types of contacts are common: those who have purchased a product or services and those who expressed interest in purchasing it. Automated features in software for email marketing make it easier to reach out to contacts. Email marketing […]

Email marketing is a method of promoting a business to a set of contacts using email. Two types of contacts are common: those who have purchased a product or services and those who expressed interest in purchasing it. Automated features in software for email marketing make it easier to reach out to contacts.

Email marketing software that offers pre-built templates, campaigns, landing pages and lead capture forms. It also allows for A/B testing and reporting.

EmailChimp: The best email marketing software

Prices: There are three plans available. The cost of each plan increases depending on the number of contacts.

  • Unlimited contact list for as low as 500

  • Essentials Starting at $13/month for 500 contacts (billed monthly).

  • Standard Prices start at $20/month (billed monthly) for 500 contacts.

  • Premier: Starting at $350/month for 500 contacts (billed monthly).

  • A free plan that limits you to 500 contacts and 1000 monthly email sends.

  • A one-month trial of the Essentials or Standard plans is free.

  • Cancel or switch plans at any time.

  • Chat and email support available 24/7.

  • Other resources include podcasts, films, and videos.

  • Information about payment required to receive a free trial.

Feature overview: You can try MailChimp software by signing up for a free plan that has limited features, or a one month trial of the Essentials and Standard plans. Based on the number of contacts you have, your monthly cost per plan and monthly email send allowance will affect the number of user seats. All paid plans include:

  • Pre-built templates for email.

  • A/B testing.

  • Basic reporting, analytics and statistics.

  • ______

  • Tools to automate design customization.

  • No cost website building tools.

  • Chat and email support available 24/7.

Standard and Premium plans include advanced features like a campaign manager and pre-built email routes. Chat support and email support are available 24 hours a day. Premium plans include phone support during business hours. To help you better market your business, there are step-by-step guides, videos, podcasts, and articles that will help you get to grips with the platform.

Constant contact: The best free trial

Prices: There are two paid plans; prices increase based on incremental changes to contact numbers. Prepay and non-profit discounts are also available.

  • Core From $9.99/month, up to 500 contacts (billed monthly)

  • PLUS: Starting from $45/month for 500 contacts (billed monthly).

  • Free 60-day trial.

  • Chat and phone support.

  • 30-day money-back guarantee.

  • Webinars, events and webinars.

  • No free plans.

Overview: Constant Contact’s plans offer the following core features:

  • Hundreds upon hundreds of email templates that can be customized.

  • Sign-up forms for websites that can be customized

  • Custom landing page.

  • Subject line A/B Testing.

  • Reporting, analytics and reporting.

  • Social media posting.

  • Chat and phone support.

The Plus plan offers advanced features such as unlimited users, automatic email resends and abandoned cart reminders, contact survey and a personal kickoff call. Telephone support is available Monday to Saturday, and live chat is available Monday to Friday with extended hours. You can also access step-by-step articles and webinars. Constant Contact is risk-free and offers a 60-day trial. It also has a 30-day money back guarantee for its paid plans.

MailerLite: Best for frequent email sends

Prices: Get a free version and three paid plans. You can pay-as you-go monthly or get a discount if you pay annually.

  • Unlimited free plan to up to 1000 contacts.

  • Growing business: Starting at $10/month for 1,000 contacts (billed monthly).

  • Advanced Starting at $21/month for 1,000 contacts (billed monthly).

  • Business: Price-based pricing for companies with more than 100,000 contacts.

  • 30 day trial with advanced features.

  • Unlimited number of contacts

  • Live chat with Advanced or Enterprise plans and 24/7 email support

  • Free online classes.

  • The Yearly plans cannot be downgraded before the year is over.

Feature overview: Try MailerLite software for 30 days or get a limited free trial that can be used to send up to 1,000 emails. The following features are included in all paid plans:

  • Unlimitless websites, landing pages and embedded forms.

  • Templates for newsletters

  • Email automation builder.

  • Templates for landing pages.

  • A/B testing.

  • Drag-and-drop blog builder.

  • Analytics and real-time reports

The Enterprise plan includes advanced features like a dedicated success manager, landing page and newsletter designs, and a dedicated success manager. Email support is available 24 hours a day for paid plans, and 7 days a week for the free plan. Live chat support is available 24/7 for Enterprise and Advanced plans. All users can access free online tutorials, articles, and courses.

Moosend – Best for seasonal and occasional senders

Prices: There are two options for paid plans. They offer both monthly and annual billing options. You can also get a pay as you go credit bundle with no monthly fees.

  • Pro : Starting at $9/month for 500 contacts (billed monthly).

  • Enterprise: Quote-based pricing.

  • Credits Bundle Starting from $350 for 350,000 email credit (no monthly fees).

  • Get a 30-day free trial.

  • Optional HTML0-pay-as-you go Credit Bundle.

  • Live chat and email support available 24/7.

  • Webinars and tutorials.

  • No free plans.

Feature Overview: Moosend’s Pro plan includes these core features:

  • Email campaigns.

  • Register and subscribe.

  • Landing pages

  • You can create an email newsletter.

  • Automator templates already built.

  • Analytics and reporting

  • A/B testing.

The Enterprise plan offers advanced features like an account manager, priority service, and custom reporting. The Credit Bundle is another option for businesses who don’t send emails often. You purchase a set amount of credits. The Credit Bundle is free, but there are some limitations. One email is sent for every credit purchased. All plans include live chat and email support. Priority support is available for Enterprise customers.

Campaigner: The best email marketing features

Prices: There are three paid email plans available. They are billed monthly.

  • Starter: Starting at $59/month, up to 5,000 contacts (billed monthly).

  • Essential: Starting at $179/month, up to 25,000 contacts (billed monthly).

  • Advanced Starting at $649/month (billed monthly) for up to 100,000 contacts

  • 30 day free trial.

  • Full code editor allows customization.

  • 24 hour phone and email support.

  • Video tutorials.

  • No free plans.

Overview of features: Campaigner offers a 30-day trial that includes all features so you can get to know the software. The following core features are included in all plans:

  • A/B testing.

  • 900+ templates.

  • Landing pages

  • Full code editor.

  • Recurring campaigns.

  • Tracking conversions.

  • Facebook audience builder.

Higher-tiered plans include dynamic content, custom footers and purchase behavior, as well as sales engineering. You can reach support 24/7 via email or phone, as well as a knowledge base that includes articles and videos. Campaigner offers e-commerce plans as well as SMS and email bundles.

iContact: Best custom design options

Pricing: There are two options for pricing. One paid plan and one free version. Prices increase based on incremental changes to contact numbers. A discount is available if you pay annually.

  • Unlimited contact list.

  • Advanced Starting at $14/month for upto 750 contacts (billed monthly).

  • No cost plan.

  • You can cancel at any time but fees are non-refundable.

  • Additional cost for design services team.

  • Weekly webinars via Facebook.

  • No trial.

Overview of features: To get a feel for the product, a free plan is available. These core features are included in the Advanced plan:

  • Unlimited sends per month.

  • Page creation and hosting.

  • Email template library.

  • A/B testing.

  • Automation tools.

  • Reporting on landing pages and email.

  • Sign-up forms.

Both the paid and free iContact plans include stock images and a photo editor. A design services team can help you create custom marketing materials for an additional fee. Weekday support is available via phone and live chat. You can also access webinars, videos, and articles.

What should you look for in email marketing software

The best email marketing software for you is one that offers all the features you require at a cost that suits your budget. You can make your decision easier by taking advantage of free trial and weighing out the pros and cons.

These are the core features to look at when choosing an email platform to support your small business marketing plan.


The features and number of contacts a plan supports will influence the cost of email marketing software. The base price will be higher if there are more features in a plan. The cost of a plan can increase as you add contacts to it. Interactive pricing tiers and links can adjust the monthly cost based on your contact numbers to provide accurate pricing. Some providers offer discounts if you sign up for annual billing. While this can save you money over the long-term, it also means that there is a risk that your fee will not be refunded if the product doesn’t meet your expectations.

Templates and Tools

Software that is the best will have pre-built templates, image libraries, and drag-and drop editors to make it easy for you to create professional-looking emails. Look for editors and templates for digital newsletters if they are part of your marketing strategy.

Email campaigns

Email campaigns are great for nurturing leads. They consist of a series of emails sent over time. Pre-built campaigns are a great way to save time and avoid the hassle of creating something new. You can also use content optimizer tools and campaign manager to monitor your progress and fine-tune messaging.

Landing pages and forms

Landing pages can be a great way to increase your contact list. These pages allow you to collect contact information of visitors through forms. Software that comes with pre-built landing pages, forms, or builders can help you save time. This is especially useful if you don’t have any coding skills.

Performance reports and analytics

Email and landing page reporting can help you determine the effectiveness of your campaigns. A/B testing allows you to test different versions of an e-mail to find the most effective. Reports that are specific for emails can also provide analytics like open, click and unsubscribe rates.

Customer support

Support is available via email and chat. Some providers offer 24/7 support, while others only provide support during the week. Some top-tier plans include dedicated support. Many providers offer alternatives, such as webinars and video tutorials, free online classes, help articles, and free online courses.